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Ultra wideband has been in development for years - it isn't a "new technology" that people are just now learning about. So there's alot of intellectual property and handson knowledge already out there.
Every major silicon manuf is watching the space closely, and has already spent significant time and investment on both research and commercial development implications. With demand already pent up from the CE manufs, silicon availability will be an important competitive factor - and should drive rapid adoption.
If you don't think there's already pent up demand and/or ongoing development of ultra wideband systems, just look at the CE companies who've already announced development deals pre-standards:
Philips / General Atomics (Jan 03)
Motorola / Xtreme Spectrum (Mar 03)
Samsung / Staccato (Aug 03)
The final standard may not be set until mid 2004, but early CE companies will have products ready and raring to go a few months after the draft standard is set - which should be by the end of this year. I may be a little bit aggressive, but I expect some early adopter UWB enabled CE products to emerge the 2nd half of 2004, with steady product releases to occur during all of 2005...
Switching sides or what????
This 'choice' sometimes backfires on everyone. Samsumg will hesitate to make volume commitments (a family of UWB capable consumer video products) until a clear technology winner is known.