re: Startups Size Up SupercommThere isn't any new info here. These are all tried-and-true methods of getting peoples attention at trade shows. The idea of "backrooms" and "whisper suites" off the showfloor has been going on for a long time.
What is interesting is that poeple seem to be willing to spend money on marketing efforts/events again. Certainly a sign of the times. I have my own way of measuring the health of the industry: the health of the industry is directly proportional to the number of T-shirts given out at trade shows. If you see nothing but pens and other cheap chochkies(sp?) in the booths, it's batten down the hatches time.
And I loved the line about "on a tight budget". Has anyone in marketing ever NOT heard that phrase in marketing meetings when discussing trade shows? I'd bet not.
Bottom line...bigger booths = more money being spent = a better, perhaps recovering market. Let's see if the trend continues.
re: Startups Size Up SupercommTight budget?? Ha! The former Sahara and Scirroco employees at Mangroe, especially Mr. Reeves, could easily pull a few of their billions of pennies from their changepurses and pay for it...
I've always wondered why these guys didn't fund the company themselves instead of going to the VCs and having to deal with their whims...
re: Startups Size Up Supercomm Mangrove has a big switching box needs a big booth
Covaro small access box - small booth
Calix has a 'wonder box' so small booth and plenty of booze and entertainment at the hotel to leave you "wondering" about all the capabilities in the box 6G-DLC, DSLAM, SONET ADM, BRAS, Video etc etc.
re: Startups Size Up SupercommAll 3-ingredients that are necessary for the ultimate trade show booth are ALREADY available, it's just that Cabletron and others did not have the vision to COMBINE them.
Bunnies + t-shirts + bottled water = RESULTS
A side-benefit is that folks will be distracted enough to ignore product roadmaps.
What is interesting is that poeple seem to be willing to spend money on marketing efforts/events again. Certainly a sign of the times. I have my own way of measuring the health of the industry: the health of the industry is directly proportional to the number of T-shirts given out at trade shows. If you see nothing but pens and other cheap chochkies(sp?) in the booths, it's batten down the hatches time.
And I loved the line about "on a tight budget". Has anyone in marketing ever NOT heard that phrase in marketing meetings when discussing trade shows? I'd bet not.
Bottom line...bigger booths = more money being spent = a better, perhaps recovering market. Let's see if the trend continues.