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Lafite 12/4/2012 | 10:48:58 PM
re: Polaris Builds a God Box I am curious if anyone has any opinions on a couple of companies, not related to Polaris or Ocular...The first is White Rock Networks,
the second is Turin Networks.

Anyone have any thoughts/ideas on these two?

Thanks.
_____ 12/4/2012 | 8:11:21 PM
re: Polaris Builds a God Box Just exactly which part of the telecom meltdown do they NOT understand?

Then again, the old Tachion thread is dead so looks like we'll have something new to write about. Maybe Polaris will sell a couple more boxes than Tachion did...
lightreader 12/4/2012 | 8:11:19 PM
re: Polaris Builds a God Box isn't this what ocular already has?..a unified
switching fabric?
guru 12/4/2012 | 8:11:13 PM
re: Polaris Builds a God Box it is both a dessert topping and a floor wax... but can it make julienne potatoes???

i plan to buy one with the coffee maker option.

;-)
green 12/4/2012 | 8:11:11 PM
re: Polaris Builds a God Box a few weeks after the 1989 crash one venture capitalist in the silicon valley funded a networking company that later became the leader in networking. that company was cisco. during the period the NASDAQ was hovering between 500 and 1500. just because there is a downturn in telecom industry right now it doesn't mean we have stop innovating...
Peter Heywood 12/4/2012 | 8:10:59 PM
re: Polaris Builds a God Box Green, I'm not sure how to take your comment.

I don't see much sign of innovation getting stifled. The good, well thought out ideas are still getting funded. The bad ones aren't, and that's probably a good thing in the long run.

Our job at Light Reading is to help folk recognize the difference.
dpgreen 12/4/2012 | 8:10:57 PM
re: Polaris Builds a God Box My opinion on g*d boxes from 20+ years of building multi-function boxes:

The value they have can be tremendous in terms of lower capital cost, sparing costs, training, etc. by lowering the number of unique boxes in a network. They can also introduce new revenue opportunities. Customers not only value this, they demand it.

However, most g*d boxes of them suffer from the fact that their ONLY value is in being multi function, i.e. they don't have any overwhelming business case for one specific application. In addition,they often go too far in integrating function so vast that no one group can take advantage of them.

For large carriers, the buying decision for each technology is most often made by different groups with different budgets, often using different management systems (TL-1 versus SNMP, etc.). Trying to sell each group on the fact that they should buy mediocre function or change management systems for their specific area just because the box can also be used other places is VERY hard.

This problem is acute in startups. Companies get funded on a vision, but customers don't spend money on visions, they buy products for specific applcations. No company (startup or otherwise) delivers everything on their powerpoint slides in the first release. If the only value in the product is the all-singing and all-dancing product that comes in the 4th or 5th generation somewhere down the road, the company will run out of money well before they have anything worth buying. Selling product based on first/second release function is what gives you the time to develop the rest of your product and an embedded base to sell new function into.

Can it ever work? Absolutely. There are plenty of examples of successful integration of functions and networks (for example, ATM and Frame Relay, terminal servers and access routing). However, there has to be a clear, overwhelming value to one particular group for a specific application. The multi-function box vendor has to pick an initial application and make sure that their product has a business case for that application, stand-alone.

Also, the vendor has to know who the customer is and what parts of the network are likely to converge in the near term (ask customers, not consultants). The vendor has to be careful that the amount of functional integration doesn't span beyond the organizational, political, and cultural boundaries within the target customer base.

The bottom line is to optimize the practical value to the customer in real-world conditions, not the theoretical value.

sdsmith 12/4/2012 | 8:10:56 PM
re: Polaris Builds a God Box Hmm, I think you are right on that point. Ocular is shipping product that allows for all of the same functions as described in the Article. Only time will tell what happens with yet Another "God Box"
LightYears 12/4/2012 | 8:10:55 PM
re: Polaris Builds a God Box Why did LR include these marketing slides from Polaris in this article (which happens to be much more lengthy than most of the News Analysis articles). Its very apparent the slides came from Polaris' marketing department.
dpgreen 12/4/2012 | 8:10:47 PM
re: Polaris Builds a God Box sdsmith,

First of all, anybody should be skeptical about the technology behind a single switch architecture that doesn't compromise one of the functions. Most of them turn out to be circuit emulation or encapsulations that come nowhere close to meeting SONET standards for jitter and delay. It is a very difficult thing to combine the rigid timing characteristics of a time slot interchange architecture with the statistical multiplexing efficiencies of shared memory switches. (If you are interested, Ocular is presenting a technical paper on this at NFOEC).

What I stated in my last post, however, is that a great architecture is not enough. In my experience with one large company and 4 startups, I have yet to receive a purchase order for an architecture or collect revenue for a vision.

Our products, however, are finding a very significant first application in cross connect replacement combined with ethernet transport. However, there is no forgiveness for having inadequate cross connect function just because you do data too, or vice versa. You can't compete by showing up to a gunfight with a swiss army knife, no matter how many tools it has.

Our bottom line: VT1.5 grooming function comparable with a Titan for less than 1/3 the cost per VT, fitting in 1/3 of a rack versus multiple bays, in a system that won't be stranded as the need for TDM diminishes. The service providers don't have to think too hard on that equation. That alone justifies the product without even looking at the multi-service capability.

Now, throw in the capability to deliver Ethernet services using their existing infrastructure and provisioning systems and they start salivating. Throw in the simplicity of using a single switch and you really raise the bar on competition.

The point is: vision gets you in the door, but proving in for the first applications is what gives you the footprint to deliver on the vision and revenue to execute.

One admission: I have seen numerous companies who had vision/architecture/technology but no product applications who were considered "successful" because they were bought by larger. However, as of the last 6 months the large companies have become believers in the value of customers and revenue.
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