re: Pump ThisA personal trainer on your cell phone?
The business case is classic. People will pay to have a software package on their phone that tells them to move. Physically. And not just to get the remote. How pathetic can you get?
Anyone who is overweight and unfit and wants to do something about it doesn't need to pay $14.99 for 30 days to know they need to get off their jelly butts and do some sort of exercise without the final destination being a fast food joint. It's called basic common sense.
And you know what? This whole IPTV malarkey is hardly going to encourage people to spend more time on their feet than on their arses, is it?
We should be encouraging each other to get out more and generate some endorphins through physical exercise rather than wondering whether we can generate a multi-person video chat to discuss who's going to get pumped in the new episode of 'Desperate Domestic Engineers' that's just downloaded over the home wiring and onto the shiny new PVR.
re: Pump This"Anyone who is overweight and unfit and wants to do something about it doesn't need to pay $14.99 for 30 days to know they need to get off their jelly butts and do some sort of exercise without the final destination being a fast food joint. It's called basic common sense."
Ray, You need to wake up and relearn PT Barnum 101. The marketing is not directly targeted to overweight people that would benefit most from exercise: The marketing of "Virtual personal trainers" is to target to people who would actually consider getting a real personal trainer. I.e., person who are already fit and have good body self image or people who need to get or stay fit to keep their careers going. The exercise junkies eat this stuff up just like the integrated nike/ipod pitch.
The marketing folks know the couch potatoes that buy into Pumpone are unlikely to last a week on their programs, but Pumpone hopes they'll keep paying for it for several extra months out of the guilt of not exercising. Its the same gambit as most health clubs.
If Pumpone can get enough exercise junkies to buyin for the long run, then they are likely to get a fresh crop of short lived couch potatoes every month, (especially in January). Couch potatoes that temporarily fool themselves that the have enough perserverance to do what it takes to get fit: A few will actually benefit but most quickly move back to couches.
My wife went to the gym today and had 50 people in her aerobics class when for the last 3 months there were no more than 15!
re: Pump ThisErr, make mine a 12oz shake and throw in some curly fries cooked with double hydrogenated oil! All that stress on the heart has got to be good for it!
The business case is classic. People will pay to have a software package on their phone that tells them to move. Physically. And not just to get the remote. How pathetic can you get?
Anyone who is overweight and unfit and wants to do something about it doesn't need to pay $14.99 for 30 days to know they need to get off their jelly butts and do some sort of exercise without the final destination being a fast food joint. It's called basic common sense.
And you know what? This whole IPTV malarkey is hardly going to encourage people to spend more time on their feet than on their arses, is it?
We should be encouraging each other to get out more and generate some endorphins through physical exercise rather than wondering whether we can generate a multi-person video chat to discuss who's going to get pumped in the new episode of 'Desperate Domestic Engineers' that's just downloaded over the home wiring and onto the shiny new PVR.
There.... that's one bug-bear off my chest...