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Michael Harris
Michael Harris
12/5/2012 | 3:26:44 PM
re: Renaming EBIF
Sounds like the birth of POD (pizza on demand).

M
Jeff Baumgartner
Jeff Baumgartner
12/5/2012 | 3:26:44 PM
re: Renaming EBIF
Sure, why not? It's up for grabs after the Point of Deployment (POD) module was changed to the CableCARD. Jeff
Jeff Baumgartner
Jeff Baumgartner
12/5/2012 | 3:26:48 PM
re: Renaming EBIF
Laugh now, but it looks like TiVo and Domino's are trying to give the TV-based pizza app new life:

http://www.lightreading.com/do...

"TV never tasted this good," the release starts...
nodak
nodak
12/5/2012 | 3:26:48 PM
re: Renaming EBIF
iXX (XX=Pod, phone, TV, etc) has too many ties to Apple. It is bad enough they dominate the MP3 player business (try finding a speaker dock for anyone else).

How about Telexperience, TP for short?
gbmorrison
gbmorrison
12/5/2012 | 3:26:50 PM
re: Renaming EBIF
Why so cheeky, monkey?

http://www.asseenontv.com/prod...
Michael Harris
Michael Harris
12/5/2012 | 3:26:57 PM
re: Renaming EBIF
If we want follow ITV in the way-back machine, wasn't ordering pizza through the TV going to be the "killer app"? LOL! As an homage, let's just label that button "PIZZA."

Michael
Jeff Baumgartner
Jeff Baumgartner
12/5/2012 | 3:26:57 PM
re: Renaming EBIF
Right...just wonder if it's appropriate for the current economic environment. Maybe it's too appropriate. JB
Jeff Baumgartner
Jeff Baumgartner
12/5/2012 | 3:26:58 PM
re: Renaming EBIF
Actually, just going with something as simple as "ITV" is not a bad idea. It has some baggage, but most of that baggage is from within the industry after all the hype that surrounded it in the late 1990s and the early part of this decade. JB
Larry, Monkey
Larry, Monkey
12/5/2012 | 3:26:58 PM
re: Renaming EBIF
Binary Format Doodad.
msilbey
msilbey
12/5/2012 | 3:26:59 PM
re: Renaming EBIF
Let's combine your third and fourth suggestion and go with "iTV 'n Stuff". Or how about "Interactive Shminteractive"? Or "On Ramp to iTV"? Or "iTV 3000"?

Really- it's been around for a decade, why not go retro and just call it iTV?
gbmorrison
gbmorrison
12/5/2012 | 3:27:07 PM
re: Renaming EBIF
This "Blue Button" idea is kind of sublime. I like it.


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