Market Leader Programs
5G Transport - A 2023 Heavy Reading Survey 2023 Open RAN Operator Survey Coherent Optics at 100G, 400G, and Beyond Open RAN Platforms and Architectures Operator Survey Cloud Native 5G Core Operator Survey Bridging the Digital Divide 5G Network Slicing Operator Survey Open, Automated & Programmable Transport The Journey to Cloud Native
Strange trends: (1) Consumers have been convinced to purchase HD TVs to be able to watch their beloved content in full HD experiences. (2) Content delivery is increasingly moving towards HTTP, with Netlfix consuming 20%+ of peak traffic, and catch-up/time-shifted TV viewing becoming increasingly prevalent.
Outcome? Adaptive bit-rate streaming technology to optimize all this growing HTTP traffic will be delivering "near HD" quality and "acceptable" experiences to consumers. But not true HD quality for which their sets are built.
So why purchase all these HD TV sets? At any rate, many consumers have not subscribed to HD services despite having the HD TV, and are "trimming" their HD cords.
But this begs the question of why TV manufacturers should see ABR technology as an enabler of HD screen sales.