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straight shooter 12/5/2012 | 3:41:43 AM
re: White Rock Got Rocked A few points:

1) Sailboat is 95% right. White Rock clearly made marketing mistakes. That in the end was their downfall. A story that is primarily based on repackaging and mix-and-match convenience only goes so far. Very little true innovation leads to little real traction.

2) Focus is 100% right, especially the part about Andrew Knott coming in after the primary market strategy was already set.

3) Red Panda needs to learn how to spell (or at least type). It severely detracts from any point he is trying to make.

4) I did not work for White Rock.

5) None of the above nullifies my original point. By-and-large this was a good group of people. Failure in business does equate not failure in life. In fact failure in business, I have found, has often led to future success in life, both in monetary terms and genuine payback to society.

-Straight Shooter
[email protected] 12/5/2012 | 3:41:43 AM
re: White Rock Got Rocked Ok, while you all are deciding weather or not White Rock deserves the destiny they received, I have 2x White Rock VLX2020 shelves, fully populated that I would like to sell. I have gently ripped them out of my network and replaced them with Cisco equipment following their collapse. If anyone is interested in this equipment, please let me know. [email protected]
zwixard 12/5/2012 | 3:41:42 AM
re: White Rock Got Rocked Has anyone felt their product line, SONET, is a factor? Who thinks SONET has a future?

I turned down an engineering job offer from WRN and choosed Spatial Wireless back in 2001 because of that reason.
optical 12/5/2012 | 3:41:40 AM
re: White Rock Got Rocked Straight Shooter,

In regards to point #2 you are way off. Check the dates that Anrew Knott was on board and his fingerprints were all over the VLX. If he took all the credit (and he did) whenever something went right , he must also take some of the blame. Don't get me wrong, not all the blame is on a single person, but he had the loudest voice (and I mean that literally) on product features and roadmap decisions.
straight shooter 12/5/2012 | 3:41:40 AM
re: White Rock Got Rocked Optical,

IIRC Knott joined White Rock in May of 2001. The founders, Lonnie Martin, Greg Lowe, Tony Farinholdt, Tony Masella, et. al., first got together in late '99 with first funding in early '00. The product concept and overall roadmap had been in place for at least a year and a half before Knott joined. Yes, he massaged things, and yes, knowing Andrew, I'm sure he took credit for much/all of it, but in leading two early stage startups before and launching numerous products before that, the critical time period which determines 80% of function/feature content comes within the first six months to one year.

Straight Shooter
DCITDave 12/5/2012 | 3:41:39 AM
re: White Rock Got Rocked bmattson raises in an interesting issue...

who's going to spring for white rock's IP?

tellabs? (do echo boomers talk about optical transport on their myspace pages?)

ph
paolo.franzoi 12/5/2012 | 3:41:38 AM
re: White Rock Got Rocked

Why would anybody spring for the IP for more than $20? The major SONET mux deployments already have incumbents and the new wins are in the ROADM space. There is no new business for the product, and the finances are clearly not good enough for Zhone to have picked it up.

seven
Stevery 12/5/2012 | 3:41:38 AM
re: White Rock Got Rocked One thing you can say about WRs senior management they were a great group of golfers. Too bad they didn't spend more time in the office and less on the golf course.

Your observation goes beyond WRN: There seems to be a serious inverse correlation between golfing and successful startups.

Come to think of it, didn't LU have it's own course?
Iipoed 12/5/2012 | 3:41:38 AM
re: White Rock Got Rocked One thing you can say about WRs senior management they were a great group of golfers. Too bad they didn't spend more time in the office and less on the golf course.
optical 12/5/2012 | 3:41:37 AM
re: White Rock Got Rocked In regards to the golf comment, I just hate it when people post things that they know nothing about. The only Sr. management guy at WRN that golfed with their CEO and he only did it once every 3 months on a weekend if that. No one can question the work ethic of these guys, trust me, they worked hard. Lonnie Martin and Greg Lowe worked their tails off for this company. The golf comment is just stupid
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