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DCITDave
DCITDave
12/5/2012 | 3:05:49 PM
re: Trading Journalism
I see your point. He probably should have been listed as LRTV's editor at large, since his function is that of a producer, presenter, and general keeper of all that is CMP TV.

But to my point, there's no confusion about what LRTV produces. It's always clearly labeled as sponsored content or pure editorial. I don't think you can say the same for most of the tech blogs out there, where the guy selling the ads is the same guy who's writing that day's editorial.

ph
net-hed
net-hed
12/5/2012 | 3:05:49 PM
re: Trading Journalism

Fritz Nelson is sometimes described as Light Reading's "Editor At Large," though he's not listed among LR's other editorial contacts. For example, when Nelson appears in videos for Cisco that talk about how great Cisco is (See "Ethernet-enabled DWDM," 3/21/07), you know he's purely objective because he's the "editor" of a news publication, not some guy that takes money from equipment vendors to produce videos.
Scott Raynovich
Scott Raynovich
12/5/2012 | 3:05:49 PM
re: Trading Journalism
Good point, though Fritz Nelson doesn't write for the LR Web site. He runs LRTV. And those documentaries are clearly marked as sponsored content. They aren't objective at all. Cisco is paying for them. Are you asking Fritz to change his title? Is that all that's bothering you?
Dredgie
Dredgie
12/5/2012 | 3:05:48 PM
re: Trading Journalism
People who live in glass housesGǪ
paolo.franzoi
paolo.franzoi
12/5/2012 | 3:05:47 PM
re: Trading Journalism

It actually took my first viewing of a "CP" LRTV program to realize that these were paid for. Once that this is understood, I can happily ignore them.

seven
paolo.franzoi
paolo.franzoi
12/5/2012 | 3:05:47 PM
re: Trading Journalism

It actually took my first viewing of a "CP" LRTV program to realize that these were paid for. Once that this is understood, I can happily ignore them.

seven
DCITDave
DCITDave
12/5/2012 | 3:05:46 PM
re: Trading Journalism
CP stands for custom programming.

Not communist propaganda, as some creative emailer suggested.
Mark Seery
Mark Seery
12/5/2012 | 3:05:44 PM
re: Trading Journalism
Phil,

>> Can you trust the "blogosphere" as well as you can trust a traditional publication where these sales firewalls are more established? <<

The question you pose has been asked by the blogosphere itself; for example the panel at the last VON on this subject. Given that, it is fair for you to pose the same question. It should be noted though that the blogosphere is taking a close look at this issue including recommending best practices etc. It is also worth noting that some bloggers are not supported by advertising.

However, the inference of your observation about established firewalls is that they provide a guarantee of independence; otherwise why make the point?

Independence can be encouraged by organizational structure, organizational culture, and organizational practices. However, I would still assert that independence is an attitude that has to be embraced and defended by each individual. In any organization where there is an implicit link between expressed views and revenue, there are implicit forces working against independence; and its hard to think of a commercial entity where this does not exist.

Independence has to therefore be supported by structure, culture, practices, and most importantly every individual. Simply discussing a single structural element does not do the subject justice, IMO.

Happy 4th........
LRInsider
LRInsider
12/5/2012 | 3:05:43 PM
re: Trading Journalism
Working for the vendor community is one thing, but transparency is another matter. Let bloggers work for the republicans, I don't care, but at least be upfront about it.

While LightRanting has been beating up on the industry for years now, it hasn't always been so upfront about its own actvities. Heywood and Saunders first launched LightReading on the backs of freelance work, some of it which is was for vendors.

And even once Scott came on board, we still had published editorials from Mr. Saunders even while he was selling le ads.

All in all, journalistic integrity and objectivigty is a noble goal, one which we should strive. Attaining that norm in conventional media is possible because of the organizational size. Doing so on the level of a blog is far more difficult precisely because there is no church-state seperation. The only recourse is to be transparent about your other committments so folk know where you stand.




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