Google's Mobile Hiring Frenzy

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IPobserver 12/5/2012 | 3:04:44 PM

re: Google's Mobile Hiring Frenzy What Google's actually doing in mobile (or trying to do) is much more interesting and useful than the bizarre crusade on 700 MHz.

The big thing holding back mobile data is lack of useful, fun, and interesting apps.

This is more of barrier than spectrum policy, incumbent telcos, market structure, etc, etcGÇª

Look at how well BlackBerry has done with a good application GÇô all the carriers want to work with RIM, even thou they're really just reduced to glorified bit pipe status.

Or look at Apple GÇô it has a mobile product people want and the wireless carriers are delighted.

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standardsarefun 12/5/2012 | 3:04:44 PM

re: Google's Mobile Hiring Frenzy Gabriel, it sure makes you wonder doesn't - what have all the main stream terminal vendors been doing all these years?

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IPobserver 12/5/2012 | 3:04:38 PM

re: Google's Mobile Hiring Frenzy Yeah. Although, I'll concede it's not easy to develop good phones.

One thing that's happening in the UK is that operators are trying to link the price they pay for handsets to service revenues.

So the vendor gets more money if people spend more with the service provider.

I donGÇÖt have any details, but it's interesting. If operators can force it through, it could start to change how handset makers think about design and functionality.

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zwixard 12/5/2012 | 3:04:23 PM

re: Google's Mobile Hiring Frenzy I believe Operators share revenue with Blackberry.
iPhone users must sign up with a higher priced plan with AT&T.
Consumers are milked both ways.

Consumers might like Google's mobile gmail which turns operators into merely a dumb pipe.

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IPobserver 12/5/2012 | 3:04:18 PM

re: Google's Mobile Hiring Frenzy Good point. RIM's been clever like that GÇô it helps operators make lots of money.

The point I was trying to make is that RIM and Apple stick to what they're good at (so far!). I haven't seen either of them opining on spectrum allocation or thinking about becoming wholesale network operators.

Google can definitely help operators sell data plans... by delivering great apps and services.

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