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Pete Baldwin
Pete Baldwin
12/5/2012 | 5:03:42 PM
re: Flip Camera's Founder Says Cheese


Now I have to get all serious and wonder aloud: If this idea really works, and if it takes off so that the mobile model is adopted by other better-than-fast-food chains ... that's a lot of cashier jobs that evaporate.  They'll still need a cashier in case someone (gasp) insists on paying cash, or so I'd assume, but just one would probably suffice.


I know, the replacement of jobs by technology is nothing new. But sometimes the benefit to us (as opposed to the cost-savings to the company) seems minimal.

Pete Baldwin
Pete Baldwin
12/5/2012 | 5:03:42 PM
re: Flip Camera's Founder Says Cheese


I should hat-tip former colleague Mary Duan (@maryrduan on Twitter), who tweeted the SF link. Only later did I see that Kaplan had been at D9.

shygye75
shygye75
12/5/2012 | 5:03:40 PM
re: Flip Camera's Founder Says Cheese


I had to check the dateline on this -- looks like a story that should have run April 1 instead of June 1.

DCITDave
DCITDave
12/5/2012 | 5:03:37 PM
re: Flip Camera's Founder Says Cheese


I think this will be one of those only in the Valley stories, which is why USA Today and others jumped on it so quickly. In the rest of the US, I don't think the folks who frequent fast food joints are also likely to order food via their phones. Even at Chipotle, one of the first places to have a smartphone ordering app, they still offer fax forms and a separate line for carry-out orders. 

paolo.franzoi
paolo.franzoi
12/5/2012 | 5:03:36 PM
re: Flip Camera's Founder Says Cheese


 


I wonder if he is going to hire Kramer....remember Kosmo's idea of pizza that people make themselves at a restaurant?


But seriously, why would the app not just launch a website (see the article about fragmentation).


seven


 

BigBro
BigBro
12/5/2012 | 5:03:35 PM
re: Flip Camera's Founder Says Cheese


Have you been to a Specialty's Cafe and Bakery (www.specialtys.com)?


They have very slick in-store iPad-based "order-entry terminals", as well as website to place orders, and delicious food other than grilled cheese sandwiches.


I don't see how this is any better.

shygye75
shygye75
12/5/2012 | 5:03:33 PM
re: Flip Camera's Founder Says Cheese


Of course, if Mr. Kaplan really wants to succeed in the "no-lines" fast-food business, all he has to do is invest in HGCT (hospital-grade cafeteria technology). Sometimes entrepreneurs overthink things.

Pete Baldwin
Pete Baldwin
12/5/2012 | 5:03:30 PM
re: Flip Camera's Founder Says Cheese


> But seriously, why would the app not just launch a website (see the article about fragmentation).


Because that wouldn't be COOL or BRANDED or... something. Heck, I don't know. For all I know, the 'app' does just launch a website and is only called an app for the sake of media attention.

Pete Baldwin
Pete Baldwin
12/5/2012 | 5:03:29 PM
re: Flip Camera's Founder Says Cheese


> Have you been to a Specialty's Cafe and Bakery (www.specialtys.com)?


Ha!


Sorry, I have to laugh, because I have indeed been there. A lot. And it occurs to me that I never use those kiosks.


Why? Because I don't have to. There's rarely anybody in line!


So, it appears the kiosks do indeed minimize the lines, which frees up cashiers so that I don't have to use the kiosks.


That's funny. I might have just disproved half of what I was talking about, if I think about it hard enough.


Now, I don't do things like buy 8 sandwiches at once, which many other Specialty's customers do. (The Specialty's I go to has a huge lunch rush from nearby offices.)  In fact, I'm usually just getting a pour-it-yourself coffee... so even if there is a line, I'd feel dumb using the kiosk to basically ask someone to hand me an empty cup.

BigBro
BigBro
12/5/2012 | 5:03:28 PM
re: Flip Camera's Founder Says Cheese


> Sorry, I have to laugh, because I have indeed been there. A lot. And it occurs to me that I never use those kiosks.


Give them a try the next time you order a sandwich, if only to experience the user interface, which, IMO, is pretty dang good!

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