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steventechie 12/5/2012 | 3:16:38 PM
re: Cisco Files iPhone Suit Seems to me Apple made a big blunder calling trademark infringement "silly". Hear that Sony & Sandisk --- the next MP3 player you build can be called and iPod.
Apple seems to think it's phone will be an instant success; however, RIM, Treo, and Nokia are miles ahead of Apple with "smartphones". This type of blundering will probably put thier phone into a niche market the same way they did with the Mac.
In would be interesting if Cisco sold the trademark name to RIM or Treo to start selling their products under iPhone and see how Apple likes it.
whyiswhy 12/5/2012 | 3:16:38 PM
re: Cisco Files iPhone Suit Reality:

Before and after they go to trial, look for a dart every other week...eventual settlement, handshakes, more free PR...

Brilliant!

-Why
OrderedSemaphore 12/5/2012 | 3:16:37 PM
re: Cisco Files iPhone Suit In Job's keynote he stressed that the TV gizmo is called "Apple TV" not "iTV". iTV would be more in keeping with the current branding, but no... no iTV for the masses... it's called "Apple TV".

Dropping the name "Computer" from the company name. Now it's just "Apple, Inc."... Another clue.

I suspect this represents a branding shift. Using the name "iPhone" for the launch was a calculated move that Jobs knew would generate a ton of publicity.

June will see the official launch of the "Apple Phone". Between now and then the hot gossip will be all about the lawsuit and the name - keeping the phone front and center.

Outstanding marketting. Absolutely outstanding.

roadie_biker 12/5/2012 | 3:16:06 PM
re: Cisco Files iPhone Suit There will be a settlement

Cisco is chasing the Unified Communications market. So is Microsoft.

Cisco will withdraw the lawsuit if Apple agrees to put Cisco Unified Communication accessible software on the Apple iPhone.

This strategy will help both Apple and Cisco go one-up on Microsoft.

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