AT&T/T-Mobile: Nationwide LTE Within 6 Years

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gtchavan 12/5/2012 | 4:54:45 PM

re: AT&T/T-Mobile: Nationwide LTE Within 6 Years

We need government intervention in making sure they deliver whatever speeds they say they deliver at least 90% of the time where the customer lives and work.  If they don't, the customer has the right to get out of the contract.

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joset01 12/5/2012 | 4:54:45 PM

re: AT&T/T-Mobile: Nationwide LTE Within 6 Years

Hi

My solution to this at the moment is to include as much data on download speeds etc as possible in the stories. My experience is that most users don't understand what LTE, 4G, HSPA+ etc etc are and don't care much anyway but average downloads at least gives them something to work with.

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DCITDave 12/5/2012 | 4:54:44 PM

re: AT&T/T-Mobile: Nationwide LTE Within 6 Years

re: Cell C

That's funny. I do wonder why operators are hung up on 4G terminology. If they really did have great speed and great service, it seems word would get around.

ph

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sarahthomas1011 12/5/2012 | 4:54:43 PM

re: AT&T/T-Mobile: Nationwide LTE Within 6 Years

Maybe "LTE" hasn't lost its luster like "4G" has and operators can't stretch its definition to fit their marketing message. Although, consumers will have to understand what LTE means for it to be effective...

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joset01 12/5/2012 | 4:54:43 PM

re: AT&T/T-Mobile: Nationwide LTE Within 6 Years

Here's the thing, ask your non-techy friends whether they want an LTE phone, a 4G phone and see which causes any recognition. FYI the conversation will end with them asking you when the new iPhone comes out.

 

:-)

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joset01 12/5/2012 | 4:54:43 PM

re: AT&T/T-Mobile: Nationwide LTE Within 6 Years

Weeell, I called this out back in November 2010, I even coined the term FauxG but there doesn't seem to be any consensus in the industry and I'm not convinced that users care.

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Anne Morris 12/5/2012 | 4:54:43 PM

re: AT&T/T-Mobile: Nationwide LTE Within 6 Years

Must say I agree with sailboat's sentiments.

I think if we have operators going around randomly using (or hijacking) different terms for marketing we will end up with an even more confusing situation for users.

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paolo.franzoi 12/5/2012 | 4:54:42 PM

re: AT&T/T-Mobile: Nationwide LTE Within 6 Years

 

I think the market will self-determine once there are multiple operators in a market with technology.  The reason the 3G moniker became so important to consumers is that it made a difference to them.  You could actually surf faster and download faster in measurable and noticeable ways. 

I think that that 4G will be a technical moniker until people can notice the difference in some meaningful way.  For example (maybe?) Facetime over Cellular?  Maybe it is upload speed?  Right now there is not a "killer app" for 4G that has existed yet for 3G.  Once that happens, the technicalities of "What is a 4G network and what is a 3.5G network" will disappear.  What will become important is "Can my phone or device do X?" 

Until then we can all fight about it but consumers do not care in the least (unless of course they are nerds like us then we care greatly).

seven

 

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sarahthomas1011 12/5/2012 | 4:54:42 PM

re: AT&T/T-Mobile: Nationwide LTE Within 6 Years

hah. Good point, and some probably still think they already have a 4G iPhone if they own the iPhone 4.

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kaps 12/5/2012 | 4:54:41 PM

re: AT&T/T-Mobile: Nationwide LTE Within 6 Years

I wonder if there will be a backlash when all these folks "upgrading" to 4G phones suddenly find themselves quickly at their monthly data caps due to some new app (live NFL games, for instance, or video chat). Faster download speeds are great, but at what cost? The advertising out there now seems to assume an unlimited data plan (watch whatever you want!).

It will be interesting to see if Verizon's 4G device numbers continue to trail Sprint's as they did for Q2, when Sprint sold a half-million more 4G devices despite less marketing, sales reach, etc. Maybe customers are already gravitating toward Sprint's unlimited plans?

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