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Why not make the small carrier pay for the feature. The included modes should be for those with 40% marketshare. Quite frankly, why would you build in the multimode for 8% market share? Charge the carrier for a branded device. By all means my point is not fair, just economical.
Also, as they layer in more 2.6GHz coverage with metrocells and small cells they are going to need to look at hand-off between different RAN networks and devices.
It is going to be a complex business.