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The Journey to Cloud Native
mobile-connected tablets increased 2.5-fold to 36 million, and each
tablet generated 2.4 times more traffic than the average smartphone.
Furthermore, Cisco expects that mobile-connected tablets will generate
more traffic in 2017 than the entire global mobile network in 2012."
The answer lies in how much are they willing to spend to expand their network to support the additional traffic. (More BW and Cisco)
With the carriers trying to cap the traffic so they don't have to expand their network with additional capital, a conundrum is in the near future. But "it takes money to make money", something carriers don't always acknowledge.
PS I live in a neighborhood where most people that installed FIOS internet have switched back to TWC because of VZ DPI policies restricting utilization.
Consider that they probably don't want it on the unlimited plan because tablets scraff down-á data like no tomorrow.