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sarahwallace
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sarahwallace,
User Rank: Light Beer
8/28/2013 | 8:48:38 AM
Re: LBS, LIS, GPS, OMG

@MarkC73 Yes, applications like Foursquare take the fear out of location based services. Why wouldn't I want a 10% discount for checking in at my local coffee shop....

MarkC73
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MarkC73,
User Rank: Light Sabre
8/28/2013 | 1:43:03 AM
Re: LBS, LIS, GPS, OMG
@sarahwallace, interesting and I agree, it's one thing to have a big bad carrier sell your data as you pay your monthly bill, but change that to something more beneficial and voluntary and people are much more willing to allow their information to be used in anonymous ways.  Heck even app based things like games, reviews, or coupons sounds much more palatable.
sarahwallace
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sarahwallace,
User Rank: Light Beer
8/27/2013 | 4:42:12 AM
Re: LBS, LIS, GPS, OMG
As we have found in our Heavy Reading research, subscribers seem more willing to give their information if it means more personal service for them. Even if more generalized, I think this helps to benefit the end user in the long run.
DanJones
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DanJones,
User Rank: Blogger
8/22/2013 | 1:14:24 PM
Re: LBS, LIS, GPS, OMG
I just wanted my Peets coupon, dammit!
Sarah Thomas
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Sarah Thomas,
User Rank: Blogger
8/22/2013 | 1:09:45 PM
Re: LBS, LIS, GPS, OMG
Ah I gotcha. Well, your trips to the mall are going to suffer so much now!
DanJones
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DanJones,
User Rank: Blogger
8/22/2013 | 11:47:59 AM
Re: LBS, LIS, GPS, OMG
Oh yeah, I'm saying I ALREADY spoil their stats because I habitually switch off location if my battery gets low.
Sarah Thomas
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Sarah Thomas,
User Rank: Blogger
8/22/2013 | 11:31:50 AM
Re: LBS, LIS, GPS, OMG
I don't think what JDSU is suggesting is above and beyond what's already being tracked, so I wouldn't anticipate incremental strain on the battery life. But, if they amp up the location tracking, it certainly would.

What JDSU discussed seemed fairly benign -- helping retailers do their jobs better, making transporation more efficient, etc. But I imagine the operators are eyeing selling this info to marketing and ad agencies, too. That's what AT&T directly said. That's where it gets more dicey, because we're talking ads on the phone, in the mail, online...more ads, ads, ads. Even if you don't care about the privacy violation, you might care about being annoyed.
DanJones
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DanJones,
User Rank: Blogger
8/22/2013 | 11:23:58 AM
LBS, LIS, GPS, OMG
Might want to eek more batttery life out of GPS location radios first. GPS is the first thing I turn off if I get concious of battery life on my phone.

Also, don't really care too much at the moment if carriers know where am but don't care to help them make more money off selling my data.          


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