All that really means is that, because of the type of company they represent, we'd like them to pay to come to the show, as opposed to getting in at a discount. They usually take it well.
So I must share the following very fired-up response sent from a gentleman at Opticonx, to Susan Cho, one of our events mavens:
Thank you for rejecting my request to attend.
Take your invitation and shove it up your ass!
Remove me from all future correspondence, including your so called magazine mailing list, immediately. I will make others within the industry aware of Light Reading Live Event Scams...
Thank you for nothing!
Long live our event scams, if they keep meatballs like that from mucking up our finely tuned demographics.
Stay classy, Opticonx. You're the pride of Oxford, Mass.
— Phil Harvey, Editor, Light Reading