READING, U.K. -- Mediasurface plc, the AIM listed Content Management Software Author and Vendor, today announces its intention to acquire Immediacy Limited (“Immediacy”) for consideration of approximately £5.6 million (placing of 19,347,826 new Ordinary Shares).

Lawrence Flynn, Mediasurface CEO said:

“The acquisition of Immediacy will further support our growth, completing the range of our content management product portfolio and confirming our position as a leading force in this expanding market.

“Immediacy is complementary to our existing products, providing a web content management solution for mid-sized businesses thereby ensuring we have a compelling proposition to all sizes and types of companies and organizations and significantly increasing the marketplace that we can address. There is also a strong cultural, technological and business fit between the two organisations that will help us quickly integrate Immediacy and drive additional business through the enlarged Mediasurface group.”

Mediasurface (London: MSR)