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Managing T.O.

4:00 AM –- From The Philter's Pulling Back the Curtain file, more proof that life imitates sports. Here's a PR pitch we were sent from a management lawyer, using the antics of Cowboys receiver Terrell Owens as a foil for (poorly) discussing the topic of managing difficult employees:

'T.O.' EFFECT REQUIRES WORKPLACE MANAGEMENT. DAVID CURTIS, attorney at the Dallas law firm of SHACKELFORD, MELTON & MCKINLEY: "Landing a shining-star employee can weave a magical spell over employers, some of whom will commit business suicide before admitting they've made the wrong hire. Look at Terrell Owens and the Dallas Cowboys. Management says, 'This is a sure win!' But nothing goes as expected. What's a boss to do? The Cowboys may be destined to go down with the T.O. ship, but most other employers have more options. The employer has to present his 'Terrell' with a realistic look at company objectives, combined with a plan of patient, measurable objectives, and agreed-upon consequences for non-performance." News Contact: Rhonda Reddick, [email protected] Phone: +1-800-559-4534 (9/11/06)


What's a boss to do? Get a better marketing writer.

— Phil Harvey, 4th and Long Editor, Light Reading

DCITDave 12/5/2012 | 3:41:09 AM
re: Managing T.O. There's really no way to measure them, that's the trick. They all make me laugh or cringe in some way. I love them all and really can't pick a winner.

ph
sfwriter 12/5/2012 | 3:41:09 AM
re: Managing T.O. Have you ever considered ranking the worst press releases, just like you rank the best and worst messages?

I got one yesterday that talked about "employers asses" -- it took a few reads to figure out the PR person meant "assess".
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