'T.O.' EFFECT REQUIRES WORKPLACE MANAGEMENT. DAVID CURTIS, attorney at the Dallas law firm of SHACKELFORD, MELTON & MCKINLEY: "Landing a shining-star employee can weave a magical spell over employers, some of whom will commit business suicide before admitting they've made the wrong hire. Look at Terrell Owens and the Dallas Cowboys. Management says, 'This is a sure win!' But nothing goes as expected. What's a boss to do? The Cowboys may be destined to go down with the T.O. ship, but most other employers have more options. The employer has to present his 'Terrell' with a realistic look at company objectives, combined with a plan of patient, measurable objectives, and agreed-upon consequences for non-performance." News Contact: Rhonda Reddick, [email protected] Phone: +1-800-559-4534 (9/11/06)
What's a boss to do? Get a better marketing writer.
— Phil Harvey, 4th and Long Editor, Light Reading