MAM Gives IT Control Over Devices, Apps

There's an interesting – but somewhat frightening – phenomenon occurring in IT. This year, the amount of money enterprises are expected to spend on IT staffing should remain flat. Meanwhile, the number of mobile devices and apps introduced into the corporate network is expected to explode. The obvious question: Who's controlling what those devices and apps can and can't access in the corporate world?

Interestingly, the demand for consumer apps and devices in the consumer world has been driven from the top down. It started with C-level execs, who were the first that could afford new wireless technology, which they used to improve productivity and communication, demanding that their corporate IT departments find a way to enable them to use the technology at work.

This consumerization of IT resulted in the "bring your own device (BYOD)" wave. Whereas IT was once able to manage complexity, security and cost by telling employees which IT-provisioned device they had to use, power has now shifted to employees who want to use their own latest-model personal gadget at work.

These findings are discussed further in the newest Heavy Reading 4G/LTE Insider, "Mobile Application Management Addresses Consumerization of IT." This report examines the mobile application management (MAM) market and provides analysis about the most lucrative features of MAM; drivers in the industry; and challenges the industry is encountering as solutions are implemented. It includes a comparative analysis of available solutions, examines the geographic landscape of the market, and explores trends that will likely develop over the next 18-24 months.

MAM will continue to be a necessary function for IT, especially as more employees move to virtual offices. According to some estimates, by 2014 about half of U.S. workers – or 63 million people – will work virtually. That means that effective, secure business applications will increasingly rely on services such as MAM.

App distribution, app compliance and app-level security will become increasingly important over the next 18 months. To be fully productive, mobile workers expect to use not only the latest mobile devices, but also a suite of complementary apps. In addition, mobile apps have become a strategic initiative across many organizations, creating a competitive differentiator in their marketplace.

Furthermore, MAM will play an increasingly critical role as enterprises continue to leverage and develop applications that require deeper access to corporate resources and proprietary information. Even as the industry faces certain changes in terms of mergers and acquisitions as carriers and other large entrants recognize the value of MAM, the basic value of the service for the enterprise IT department – streamlining and securing the distribution of apps, enforcing security and compliance, and helping enterprises build apps that leverage core functionality – is too important to ignore.

— Denise Culver, Research Analyst, 4G/LTE Insider

This report,"Mobile Application Management Addresses Consumerization of IT," is available as part of an annual subscription (6 issues per year) to Heavy Reading 4G/LTE Insider, priced at $1,595. Individual reports are available for $900. To subscribe, please visit: www.heavyreading.com/4glte.

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