NEW YORK -- Light Reading (www.lightreading.com), the
premier resource for news and analysis of next-generation networks,
today launched the “Light Pages” directory – a guide to the technologies
and vendors that form the axis of the optical networking industry.
Light Pages is based on an entirely new directory model. Rather than
hosting product data on the Light Reading site (the standard “buyer's
guide” approach), the Light Pages directory is designed to lead buyers
to the product information on vendors’ own Websites.
“Light Reading recognizes that the most detailed product information
exists out there on the Internet – on the Websites that companies have
built themselves – and the Light Pages directory is designed from the
ground up to link our 850,000 readers to that information in the
shortest time possible,” says Stephen Saunders, one of Light Reading’s
“Traditional print buyer’s guides are out of date before they come out,
but the Light Pages’ Web-based design means that the information within
it is always au courant,” says Warren Hultquist, Director of Web
Operations at Light Reading. “Plus, we don’t have to chop down a bunch
of trees in order to publish it.”
The Light Pages is promoted on the Light Reading home page. To make it
easier for users to find the companies and product data they need, the
directory allows them to parse their searches according to a variety of
parameters. These are carefully designed to make sense of bewilderingly
complicated next-generation networking technology. In fact, they’re
based on the same definitions used in Light Reading’s own definitive
Optical Networking Taxonomy – which has been downloaded more than 1
million times since it was first published in February 2001.
More than 300 companies are already listed in the Light Pages directory.
A standard listing is free. Light Reading also has developed a number of
paid packages that allow vendors to increase the number of potential
customers that come to their site.