MOUNTAIN VIEW, Calif. -- Podbridge, Inc.,the leading provider of analytics and ad insertion services for downloadable media, today announced a new turn-key solution for ad-supported downloadable video and audio content in partnership with Limelight Networks, a leading content delivery network (CDN) for digital media. Msnbc.com, the leading news site delivering more than a billion page views and registering visits from more than 85 million computers in an average month, will be the first customer to use this pre-integrated distribution, advertising and analytics solution.

The joint solution provides turn-key media delivery, measurement and ad insertion services to large-scale content providers without any IT integration requirements, bringing to market the easiest way to implement and monetize video and audio downloads. The joint solution integrates Limelight Networks' advanced CDN with the power of Podbridge Virtual Media Bridge(TM), a sophisticated solution providing the ability to insert and manage targeted ads in downloadable media. Publishers gain reliable analytics and dynamic ad campaign management for instant download and playback on their destination website and for time shifted download playback within desktop media players like iTunes. The integrated solution provides global content distribution capabilities as well as the ability to measure and monetize media downloads.

Msnbc.com, which delivers an average of 29 million unique users monthly(1), offers a wide variety of video and audio downloads including such shows as "NBC Nightly News with Brian Williams," "Meet the Press," "TODAY," "Hardball with Chris Matthews," "Countdown with Keith Olbermann," and "Morning Joe." The Limelight and Podbridge solution enables msnbc.com to profitably deliver millions of monthly video and audio downloads to consumers. "Ad-supported downloadable media is an important area of growth for msnbc.com," said Andrew Locke, director of product strategy at msnbc.com, "The new download delivery and advertising solution from Limelight Networks and Podbridge is an invaluable component of our monetization strategy."

Limelight Networks Inc. (Nasdaq: LLNW)