TEL AVIV -- justAd.TV is making its debut at IBC in Amsterdam (Hall 5.B09s), addressing the growing industry need to enable more effective advertising in the increasingly on-demand TV world. The company will launch its complete TV advertising system that enables Pay-TV providers (cable, IPTV and satellite) and HbbTV broadcasters to apply internet-style advertising to non-linear entertainment services such video on demand (VOD) and PVR (personal video recorder). Visitors to justAd.TV’s booth will be able to see the first public demonstrations of the advanced TV advertising system, which has already been deployed by Italian IPTV operator Fastweb.

“Today’s TV viewers want more control and the technologies are there to enable entertainment on-demand. At justAd.TV we are embracing the shift from linear to non-linear TV and enabling advertisers to integrate with the TV show, so that the viewing time of each program is not prolonged. Our current data shows a significant gain in customer purchases following the viewing of our non-linear TV ads. By serving ads when viewers are engaged and can interact, we are far more effective than the legacy 30 second spot,” said Yariv Erel, CEO, justAd.TV.

justAd.TV will show a number of innovative advertising formats and business models that bring the interactivity and targeting of internet advertising to non-linear TV. Examples include serving adverts when the viewer pauses, fast forwards or rewinds an on-demand program, as well as TV advert selectors, where the viewer is provided with free VOD products, such as movies, paid for by advertising suited to their personal requirements.

justAd.TV Ltd.