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The Philter Phil Harvey, Editor-in-Chief, Light Reading 10/24/2006

5:30 PM –- From The Philter's Signs of the Apocalypse file, some very unfortunately named production company is actually pitching custom-produced advertising as the content folks will watch (commercial-free, of course):

ORLANDO, Fla., Oct. 24 /PRNewswire/ -- Television advertising and viewing may never be the same once Dieu du Rock, LLC introduces an entirely new program concept for advertisers and viewers alike. The entertainment production company specializes in breakthrough, innovative programming for television with a concentration on musical talent…

The company has devised a new form of entertainment for viewers and a unique way for advertisers to impact their ad messages with certainty that messages will be seen and heard… "Dieu Du Rock(TM)" is "reality television" that will use a winning combination of video, co-hosts and models in a pure entertainment capacity and a "behind the scenes" look at successful bands. It will incorporate product placement of blue-chip advertiser products that will be a part of the production and entertainment, not a separate commercial. The show will feature interstitial music segments, custom-produced with the advertiser in mind.

The result? Reality advertising! The pilot show demo has already been shot on location in Orlando and will be shown to key advertisers to demonstrate the effectiveness of this new form of advertising.

"Dieu Du Rock(TM)" offers an effective alternative to key advertisers and promises to make product advertising an entirely new art form. The "signs" are evident throughout the industry that change is coming and Dieu du Rock, LLC is on the cutting edge, ready for a "home."

Dieu du Rock, LLC will also incorporate the use of an interactive website that will tie into each show produced allowing for "instant" celebrity interviews, viewer feedback, advertiser cross-promotional opportunities and merchandising. Dieu du Rock, LLC is a wholly owned company of The Constantine Vail Group. CONTACT: Ed Stankay, Director of Marketing, of Dieu du Rock, LLC

I'm not "sure" what's up with the "random" overuse of "quotation marks." Maybe it’s the print equivalent of gesturing a lot. Anyway, Doo-doo Rock LLC sounds like a real mess and I wish them nothing but failure.

— Phil Harvey, Reality Editor, Light Reading