Juniper's platform, which is being hooked into Avail-TVN 's AnyView system and fed off its super-headend in Burbank, Calif., will handle the caching, distribution and delivery of video content to the edges of Lime's private content delivery network (CDN).
Lime is using a hierarchical adaptive bit rate system that will place the most popular content at the edges -- a requirement to efficiently serve the company's unique distributed geography, which includes more than a dozen islands.
Lime will introduce video service initially in Jamaica and Barbados, where its two main headends will service its most concentrated base of broadband customers. Lime will launch video services in Barbados later this month, with Jamaica set to follow in the first quarter of 2012, says Lime CTO Patrick Bradd. Lime, which will pipe in video primarily over DSL lines and to pockets of GPON deployments, will face off with DirecTV Group Inc. (NYSE: DTV), local cable operators and with some digital video terrestrial service providers such as MultiChoice.
Lime, which is also developing a Long Term Evolution (LTE) network, will pipe its video service to TVs using IP set-tops in the early stages, but the plan is to allow customers to access their video subscriptions on PCs, tablets and smartphones later. "Multi-screen will be a big part of this," Bradd says.
Why this matters
For Juniper, Lime marks the first deal involving managed multi-screen video services for Media Flow Controller, a product that sprang from its 2010 acquisition of Ankeena Networks Inc., according to Rajan Raghaven, VP and GM of Juniper's content and media business unit, who also was the former CEO and a founder of Ankeena.
Expect Juniper and its Media Flow caching and http-delivering streaming engine to come up against competitors such as Cisco Systems Inc. (Nasdaq: CSCO) and its Videoscape platform as more and more service providers deploy TV Everywhere services on top of their legacy video platforms. It will also come into play more often as additional broadband ISPs, such as Lime, look to deploy similar adaptive bit rate-based systems for video services rather than using more traditional IPTV platforms.
Read more about Lime's ambitious video plan and why Juniper bought Ankeena.
- C&W Lime Streams TV Everywhere with AnyView
- Avail-TVN Notches First AnyView Deal
- Juniper Grabs Video Startup
- Juniper to Buy Ankeena
— Jeff Baumgartner, Site Editor, Light Reading Cable