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Is Google Biased?

2:00 PM -- From The Philter's email bag, Light Reading founder Peter Heywood weighs in with an item that suggests Google's search capability isn't as good as it used to be:

Take this Ciena press release

We pushed this live at 8:39 AM yesterday

If you search Google news on "ciena" it lists 9 articles over the past 22 hours... and LR is *NOT* among them.

This happens a lot.

So what do you think? Is Google evil or are we just somehow missing the way to exploit its search algorithm?

— Phil Harvey, Search and Auto Engine Editor, Light Reading

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Scott Raynovich 12/5/2012 | 3:44:31 AM
re: Is Google Biased? I think it's a valid point, regardless of whether or not you are using Light Reading content as an example.

In general, the quality of searches has gone down. There is more commercial stuff than ever before.

As far as our research is concerned, I don't think Google has been a big sales channel.

blackdiamond 12/5/2012 | 3:44:31 AM
re: Is Google Biased? LR has its nose out of joint because Google doesn't give their releases any cred? That's a good one.

Did you do a check to see if they carry LR stories and press releases pimping your own paid content as a way to boost revenues?

blackdiamond 12/5/2012 | 3:44:30 AM
re: Is Google Biased? Why, so you can then enjoy the postings of the sycophants and suck ups who offer nothing in the form of contrarian opinion?

How boring!!!!
Larry, Monkey 12/5/2012 | 3:44:30 AM
re: Is Google Biased? blackdiamond: please just go away. please. you're so unhappy here. it's painful to witness.
blackdiamond 12/5/2012 | 3:44:30 AM
re: Is Google Biased? I will agree that Google is becoming more and more of a pay to play situation which makes their complaints about net neutrality baseless. However, when LR decides to publish every release that companies put out then feel free to complain when Google gives you the cold shoulder. You publish what suits your fancy and often times with snarky comments of an adolescent nature attached to them. I also suspect that press releases from ad buyers and research clients get picked up whereas other companies may not.

paolo.franzoi 12/5/2012 | 3:44:30 AM
re: Is Google Biased?
I have no view and no basis to judge whether the quality of searches for news has gone down.

However, are there any business relationships in the news game? Whether or not Google is a big channel for you, are they being paid for some items by the other news outlets and not being paid by LR?

Another question. Does Google consider LR a valid news source? Given that this was a Google News search, I would think this is a valid question. LR has a bit of humor in its writing and a bit of unconventionality. That may impact Google's view of the answer. On top of that, there has been some Blog commentary and news items that Google has not been happy with. Could there be some bias based on this?

seven
Stevery 12/5/2012 | 3:44:29 AM
re: Is Google Biased? Is Google evil or are we just somehow missing the way to exploit its search algorithm?

Can't tell if you're being serious or not with the question: LR has absolutely missed the boat on exploiting the Google search algorithm. It's obvious, right?

blackdiamond 12/5/2012 | 3:44:29 AM
re: Is Google Biased? Phil:

You find my posts unreadable given my inability to to reason like a snarky twenty something.

Google is no longer a free search engine but rather an ad driven content placement model. They have eyeballs and are charging websites to access those readers through ads and optimization services.

Obviously no media outlet is going to publish everything that is submitted to them. But, when you complain that Google isn't giving you any love it rings hollow. You folks select what your website runs for releases and stories under the thought that you know what people want to read about.
DCITDave 12/5/2012 | 3:44:29 AM
re: Is Google Biased? re: "Whether or not Google is a big channel for you, are they being paid for some items by the other news outlets and not being paid by LR?"

That's a great question. I really don't know the answer to that, but I wonder if that might skew search results out of our favor.

re: "Does Google consider LR a valid news source?"

As far as we know... but that's why I made the post. If there's some editorial filtering going on, I'm not aware of it.

I think the combo of pay-for-placement and the mass of info out there is just taking its toll and Google's just not that good anymore. Someone needs to do to Google what it did to Yahoo.

ph


DCITDave 12/5/2012 | 3:44:29 AM
re: Is Google Biased? re: "However, when LR decides to publish every release that companies put out then feel free to complain when Google gives you the cold shoulder."

We're an editorial operation. They're a search engine. Big difference.

What would happen if a newspaper published everything that happened to every citizen in its city for every morning issue? It'd be as thick and unreadable as most of your posts. Having someone make editorial choices is a good thing.
ph
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