x
Market research

iPhone Sticker Shock 'n' Awe

The early reviews are in on the Apple Inc. (Nasdaq: AAPL) iPhone, as the blogosphere goes blotto over the sleek new iPod/smartphone combo device from the elves who brought you the mouse and the Mac.

We've rounded up some of the more cogent, and crazier, comments from around the Web and from our inbox. Unstrung's comments follow:



    The decision to design the iPhone with a smartphone orientation was a very wise, yet unexpected move that puts Apple squarely against Microsoft and the Nokia N-series. Whereas the expected profusion of music-centric devices would dilute the value of an iPod-like phone, the demand for smartphones is steadily growing, and now Mac enthusiasts can finally get their hands on the seminal Apple mobile device.
    — Jaimee Minney, M:Metrics


Yes, but see comments on the email and typing functionality of the iPhone below. Are loyal BlackBerry and Treo users going to give up their beloved smartphones just to get access to iTunes?

    I think something important about this phone is that it will finally make it natural to hook your phone up to your computer. Browsing the Web with this phone - the real Web, not a WAP interface - is actually starting to look like a possibility.

    Apple can rely on their iPod established interface to communicate with the phone. People are used to iTunes, so they will be able to move information in a familiar way with this new phone.

    I'm not saying this thing is revolutionary, but I think it offers the possibility to bring the mobile web closer to reality -- and I mean make the Internet mobile, rather than making a mobile Internet.

    — Bill Burns, Website engineer, Light Reading Inc.


Good point. The iPod changed the way the people relate to their music collections. So will the iPhone change the way they relate to the Internet?



    By partnering with Apple, we are continuing our commitment to raising the bar for customers. We think the iPhone is one of the most innovative devices ever created, and we look forward to letting our customers be the first in the world to experience the future of mobile phones.

    — Stan Sigman, president and CEO, Cingular Wireless


You go, Stan! Cingular apparently co-developed one of the iPhone's most compelling features, "visual voicemail," which ends the need to wade through your Aunt Harriet's long-winded message to get to the juicy stuff. But Apple is going after the extreme high end of the cell-phone market, and Cingular apparently will not be offering discounts off the $499-$599 pricing. How much of a boost this will give Cingular over its rivals, however, remains to be seen.

    Given Apple's numerous requests for permission to use Cisco's iPhone trademark over the past several years and our extensive discussions with them recently, it is our belief that with their announcement today, Apple intends to agree to the final document and public statement that were distributed to them last night and that addressed a few remaining items. We expect to receive a signed agreement today.
    Cisco Systems Inc. (Nasdaq: CSCO), "official comments" on the use of the "iPhone" name, which Cisco trademarked way back in 2000


We think this means that a licensing agreement has been reached between the two companies -- but you gotta love the stern parental tone of the "Given Apple's numerous requests for permission..." line. So when you think "iPhone," do you naturally think about Linksys?

Continue to Page Two

1 of 2
Next Page
standardsarefun 12/5/2012 | 3:16:38 PM
re: iPhone Sticker Shock 'n' Awe The really nice thing about this phone is that the "real" mobile part of it (GSM+EDGE working over a nice set of radio bands) is now so boring and basically so easy that even a company like Apple can do it. You just choose the chips, add the reference software and off you go.

The real magic is in the user interface and the ease with which the apps work together. For that Apple is clearly a leader and even Nokia and Moto should be worried.

Let's see who is next with a phone - a DELL or HP branded one would be obvious, who else? What about a SanDisk phone?
HOME
Sign In
SEARCH
CLOSE
MORE
CLOSE