iPad App Store Is Live
Applications from Netflix, ABC, and the NFL are already available.
From the looks of things, iPad apps are generally priced well above iPhone apps. For example, the iPad's Scrabble application costs $9.99, compared to $2.99 on the iPhone. Prices are likely to fall, however, once there are more apps to compete with and more iPad users to purchase them.
— Erin Barker, Digital Content Reporter, Light Reading Cable