REDWOOD CITY, Calif. -- New research from Icontrol Networks, the company behind the most widely-distributed connected home platform in the industry, found seeing really is believing when it comes to connected home technology: on average, the likelihood to purchase a smart home device increases by 93% among those who have seen the technology in action. The data also reveals that, as noted in the 2014 report, personal and family security remains the key driver in smart home adoption with nine out of ten North Americans agreeing this is one of the most important reasons to purchase a connected home.

Released today, the second annual State of the Smart Home Report examines the changing adoption indicators and attitudes towards the smart home, levels of intent to purchase connected products, and desires and concerns about owning ‘connected’ technology. The report also details the smart home landscape by age, preference and region, as well as new, emerging factors most predictive of consumer purchase behavior.

Based on data collected from 1,600 North American consumers, the 2015 State of the Smart Home Report found a rise in excitement about the connected home, with millennials (79%) and parents (76%) leading the pack, and 50% of the overall population excited about the technology. The report also showed that interest is driven by simple devices with obvious benefits – and to drive mass adoption, device makers must show how products solve real, everyday problems.

Overall, consumers expressed the highest levels of interest in having connected thermostats, cameras, lights and door locks:

Icontrol Networks Inc.