In Response to Leap's New Plans – Cricket's
How can we get excited about low-cost pricing plans with a potentially limited shelf life?
Cricket's Phone Payment Plan lets its customers pick out a phone and get either no interest, deferred interest or no credit check after a down payment. With the no interest plan, you put 4 percent down and pay 4 percent of the total plan each month for two years. If you prefer to defer interest, you'll put 5 percent down and then pay a minimum of 5 percent each month, without interest if it's paid off in six months. If you have bad credit, you can choose to forgo a credit check and put 8 percent or more down and same as cash for 90 days.
In an online press conference announcing the new plans, Cricket President and COO Jerry Elliott called them "more competitive than any prepaid or postpaid carrier" and said the plans will help Cricket retain customers longer. When asked if the plans would stick around post merger with AT&T, he couldn't commit.
"Until the transaction actually closes, we're two completely separate companies and fierce competitors," Elliott said. "We'll move forward with everything we talked about today," which also includes the launch of two new Galaxy smartphones and an update to Cricket's Muve Music service.
Cricket's new plans are interesting because they come during a month that has also seen AT&T, T-Mobile and Sprint change up their service plans. The reason why they are doing so is clear. As GigaOm's Kevin Tofel aptly outlines, smartphone trade-ups are happening at a much slower pace, but carriers want to keep their customers continuously upgrading, paying more and on their LTE networks for as long as possible. (See AT&T's Next to Shorten Wait for Device Upgrades, Sprint Fires Back at T-Mobile With Unlimited Guarantee and T-Mobile: Might as Well JUMP.)
Cricket's new plans do undercut the competition significantly and likely will appeal to the cash-strapped amongst its customer base. I'm just saying, don't get too attached.
— Sarah Reedy, Senior Editor, Light Reading