HYDERABAD, India, and JOHANNESBURG -- Millions of mobile and online content users across Africa and the Middle East will reap the benefits of a landmark tie-up between MTN and IMImobile - an India-based software and managed services provider linked to 350 content providers worldwide.

The two companies have teamed up in a bold move to address the growing demand for content in emerging markets. This strategic partnership will entail providing MTN's 21 markets access to a repository of current and globally popular content through enhanced delivery platforms. Content categories will include music (with local and international flavour), sports, games, entertainment, news and much more."

It will also enable MTN to launch new income-generating voice and data services across its global footprint, with revenues from mobile content and services estimated at around US$150.2 billion in 2011, up from US$89,3 billion in 2006, worldwide.

One of MTN's new content streams will be the 2010 FIFA World Cup(TM) of which the mobile operator has exclusive global mobile content rights. Accordingly, MTN will leverage its IMImobile partnership to deliver exclusive 2010 FIFA World Cup(TM) content on subscribers' handsets, including soccer match news, fixtures, match results as well as team and group profiles.

The appointment of IMImobile as a strategic managed services and hosting partner follows an extensive review of MTN's mobile content and media services landscape across its global footprint.

IMImobile

MTN Group Ltd.