Idol Rakes It In

5:30 PM -- Today on Contentinople:

  • American Idol is bringing in more revenue than ever for parent company CKX Inc., despite the fact that its audience and ratings have actually declined. As Contentinople publisher Scott Raynovich points out, it's a reminder that the power of the brand is essential.

  • Sorenson Media today launched its new Sorenson 360 video-delivery platform, in hopes of making a name for itself as a service provider.

  • Microsoft and Qumu have teamed up to develop a new plug-in for Silverlight that will allow companies to deliver live Webcasts in a multicast format.

  • Mirror Image will be the first to test Wowza Media's new streaming server, which -- from a single box -- delivers video in Microsoft Silverlight, Adobe Flash, and other formats.

And in today's News Bits, The Wall Street Journal plans to introduce micropayments, allowing nonsubscribers to pay a per-article free.

— The Staff, Contentinople

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