LOS GATOS, Calif. -- ICTV™, creator of HeadendWare®, the most powerful platform for the delivery and distribution of interactive television programming, today announced that Don Gordon, a leader in advanced television development, has joined the company as Chief Technology Officer and Senior Vice President of Engineering.

Gordon, an expert in both IP and cable television delivery systems, is named on 26 patents dealing with MPEG video and network-based interactive services. He joins ICTV after 11 years with Microsoft Corporation and DIVA Systems, and will be responsible for the continued development of the company’s solutions for real-time digital video manipulation, and creation and delivery of Web-powered programming channels to television.

“As viewers and advertisers become accustomed to the choice and control of broadband video, network operators are seeking to enhance their on-demand offerings to provide the same functionality within the superior video environment of television,” said Jeff Miller, president and CEO of ICTV. “Don Gordon’s expertise in cost-effectively manipulating MPEG streams within the digital domain, his background in network-based interactive programming and his understanding of the cable and IPTV industries all will be tremendous assets as we create products and solutions that blend the functionality and diversity of the Web and live television into a unified, interactive viewing experience.”

ICTV Inc.