- Hulu's Super Bowl commercial, which starred Alec Baldwin, was a hit, according to Akamai's Ad Index. After the 60-second spot aired, traffic soared to 789,494 at around 9:53 p.m. The much-hyped secret behind the site, revealed in the commercial? Hulu is run by evil aliens, plotting to turn our brains into "cottage cheese-like mush."
- Online video viewing increased by 34 percent in 2008, according to comScore. Although YouTube was responsible for two thirds of the growth in online video, Hulu, which increased its video views by 57 percent over the course of the year, is closely competing.
— The Staff, Contentinople