3:45 PM -- Today on Contentinople:

• The Huffington Post is notorious for cashing in on other people's content, including lascivious images, such as those of Sports Illustrated swimsuit models. But legal battles loom, and its business model might not be that sustainable. "If your business model's so great, why do you need to use somebody else's models?" Contentinople publisher Scott Raynovich writes.
  
  
• Online video ad firm Tremor Media has collected another $2 million just six months after an $18 million Series C Round.
  
  
• DivX and Film Fresh Inc. have teamed up to allow consumers to download and watch films from major Hollywood studios on a number of consumer devices.

And in today's News Bits, YouTube is extending its Partnership Program beyond big stars like Fred Figglehorn to viral hits like "Otters holding hands."

— The Staff, Contentinople