The platform is made up of an enterprise app store with internal company apps and a gateway to link the apps to secure enterprise information. The service is designed to be hosted by the service provider, but managed by the enterprise.
Using Service Provider Information Technology (SPIT) principles, HP says the gateway can connect employees to the right enterprise data when they need it through the company's back-end systems, as well as allow them to manage app distribution, updates and security for all major operating systems.
Why this matters
The enterprise is becoming a hotly contested battleground as companies such as BlackBerry , Accenture and others try to capitalize on the BYOD trend. The wireless operators are working their way in as well. For example, AT&T Inc. (NYSE: T) and Verizon Wireless recently launched apps that turn personal devices into work phones, while keeping the two functions separate -- and the enterprise side secure. (See RIM Hosts a Bring-Your-Own Bash, AT&T App Enables Work/Play Divide and Accenture Builds Its Own App Store.)
The biggest limiting factor for an enterprise app store like HP is pitching, however, is getting employees to use the apps. A recent survey Antenna Software Inc. conducted of its 1,000 customer base found that three quarters of employees are not using the mobile initiatives their employer offers, so more education -- or perhaps more exciting apps -- may still be needed.
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— Sarah Reedy, Senior Reporter, Light Reading Mobile