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Hot Monkey

4:00 PM -- A vacuum shop in Fort Worth is trying to drum up business in a very unusual way. Here's a video I shot yesterday of their effort.

The lesson?

To increase vacuum sales you should:

  • Wear the world's most tattered monkey suit;
  • Stand outside in 95 degree heat; and
  • Wave to cars and vacuum the concrete around a bus stop.


I'm not sure what lesson the vacuum shop's marketing strategy holds for telecom companies. But I would not be shocked if the hot vacuuming monkey were someday joined -- or replaced -- by Lightworks Lou (see Ciena Mascot Assaulted at NFOEC).

— Phil Harvey, News Editor, Light Reading

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