Move over Bud. College life isn't just about drinking beer. In a rare instance, Apple Computer Inc.'s iconic iPod music player surpassed beer drinking as the most "in" thing among undergraduate college students, according to the latest biannual market research study by Ridgewood, N.J.-based Student Monitor.
Nearly three quarters, or 73 percent, of 1,200 students surveyed said iPods were "in" — more than any other item in a list that also included text messaging, bar hopping and downloading music...
This year, drinking beer and Facebook.com, a social networking Web site, were tied for second most popular, with 71 percent of the students identifying them as "in."
And do the kids still describe things as "in"? How hep.
— Red Panda, Defender of Traditional Values, Faced.com