BANGALORE, India and DENVER -- Subex Azure Ltd, the world's largest provider of revenue maximization solutions for telecom operators, today announced it has successfully integrated its RevMaxT suite of revenue maximization products to enable the "Revenue Operations Center (ROC)." Through its existing product lines, product lines acquired from Azure Solutions and the introduction of its new Risk Management solution, Subex Azure now offers an integrated suite of solutions needed to monitor and manage the entire revenue lifecycle. The RevMax suite includes stand-alone, full functional modules for Revenue Assurance, Fraud Management, Interconnect Billing, Risk Management, Inter-party Settlement and Route Optimization. Importantly, these modules form an integrated system that will help telecom operators capture lost revenue and deliver more value to customers, investors and partners.

"As CSPs introduce more new services, the need to accurately track and account for all available sources of revenue becomes key to their business success," said Larry Goldman, co-founder and analyst at OSS Observer. "The Revenue Operations Center is a means to obtain a complete end-to-end view of the entire revenue stream, allowing operators to proactively identify and correct revenue problems across the enterprise."

Subash Menon, Founder, Chairman, Managing Director and CEO of Subex Azure, presented the company's strategy for the ROC at last week's Subex Azure International User Conference. Subex Azure has led the industry in defining and enabling the ROC to address the growing complexity and associated challenges of running a highly efficient and profitable telecommunications company. Analogous to the Network Operations Center (NOC), the ROC provides a single, integrated view into all aspects of the entire revenue chain. The ROC is a centralized and integrated operations infrastructure to monitor, control and ensure integrity of the entire revenue chain. It brings together what were once disparate practices running in unconnected isolation, including revenue assurance, fraud, risk management, interconnect billing, interparty management and routing optimization.

"Through a series of strategic acquisitions during the past 18 months, including the leading revenue assurance vendor Azure Solutions, we have assembled all of the software ingredients needed to power a full-service, comprehensive Revenue Operations Center," said Subex Azure's Menon. "Our aim is to evangelize the ROC concept and make it an industry reality. The need exists for a single ROC department and infrastructure that is designed to continually optimize the entire revenue chain - regardless of the technology platform. Our goal is to help make the ROC an established, fully dedicated enterprise function, just like a NOC or CRM system."

In a separate release:

BANGALORE, India and DENVER -- Subex Azure Ltd, the world's largest provider of revenue maximization solutions for telecom operators, today announced Subex Azure Risk Management System (SARMS), the latest addition to the RevMaxT revenue maximization suite that powers the Revenue Operations Center (ROC). SARMS helps telecommunications operators quickly assess the liability or risk posed by its customers - from initial credit assessment and service activation to ongoing usage and payment/late payment recovery cycles. The result is a proactive system that reduces unrecoverable revenues due to delinquency, properly sets credit limits, monitors and provides alerts to potential payment problems, and improves customer service by limiting the amount of bad debt that can quickly accrue and result in financial hardship.

"With the addition of the SARMS module to the RevMax suite, we address the growing challenge of proactively assessing the revenue viability of service customers while rounding out our comprehensive and integrated family of products that make the ROC a reality," said Subash Menon, Subex Azure's Founder and CEO. "The telecommunications industry is now demanding more comprehensive, automated approaches that ensure the revenue stream is monitored and cared for at the same level as the network itself. We look forward to advancing the industry's embracement of the ROC and improving the financial performance of our growing and global customer base."

Using SARMS, telecommunications operators can flexibly define risk assessment schemes and automatically set credit limits accordingly. Further, alert conditions can be configured to track risk variations such as deviations in customer behavior, payment delays, payment reversals, broken promises, while establishing a workflow for the alarms that are delivered through an intuitive user interface. With SARMS, operators can monitor proactively the accounts that pose the greatest risk prior to invoicing.

Subex Ltd.