5:30 PM -- Today on Contentinople:

• Google is in talks to acquire online video management firm Brightcove for $500 million to $700 million, according to reports. Brightcove, which has reached profitability, could help Google's YouTube enter the paid video service market.
  
  
• Online video management and metadata company Digitalsmiths is hiring new execs in the LA area, such as Josh Wiggins, its new vice president of business development for the West Coast.
  
  
• Adobe Systems is acquiring reporting firm Omniture for $1.8 billion, planning to integrate its marketing and analytics tools into its creative suite products.

And in today's News Bits, Facebook now has 300 million users, and, more importantly, it's cashflow positive.

— The Staff, Contentinople