Device operating systems

Google Plays With Android Market Branding

Google (Nasdaq: GOOG) has invested a lot in making its little green Android a household symbol, but now it's making it less prominent as it rebrands the Android Marketplace and all its services under the moniker, "Google Play."

Google Play, launched on Tuesday, will become the cloud-based "digital entertainment destination" for Android Market, Google Music, its movie library and eBookstore. Check out the new interface, and what's new, here.

Why this matters
Google is looking to unify all its services to look more like Apple Inc. (Nasdaq: AAPL)'s iTunes, something Nokia Corp. (NYSE: NOK) is also doing as it moves from Ovi to Nokia branding. But, unlike Nokia, Google already had brand recognition with the Android. (See Nokia Dumps Ovi Brand Name and Nokia to Shut Down Ovi Share.)

What it didn't have was success in making money from its mobile services. Its new Google Music service has yet to attract much interest, and even BlackBerry has pointed out that although Android has more apps, its developers make more money. (See Google Makes Music With T-Mobile and RIM Sprouts BlackBerry Apps.)

Google Play should simplify content discovery for consumers, giving them more opportunities to buy content. And, Android will at least remain the name -- and face -- of its operating system. (See Google Getting Ready to Monetize Android.)

For more
Does this mean we'll see less huge Android blow-up dolls running around show floors now? — Sarah Reedy, Senior Reporter, Light Reading Mobile

Flook 12/5/2012 | 5:40:26 PM
re: Google Plays With Android Market Branding

"Google Play" --All that money and that's the best they could come up with? Now MS's PlayStation was clever, but don't know if Google Play is particularly catchy.

joset01 12/5/2012 | 5:40:25 PM
re: Google Plays With Android Market Branding

Also didn't they use Google Player as an image viewer app title before that? Kind of dull...

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