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Good & Bad of Online Ads

4:45 PM -- Today on Contentinople:




  • Newsflash: Users prefer ad-supported content over content they have to pay for. Contentinople Insider takes a look at the winners -- and losers -- of advertising in online video.


  • TiVo and Amazon.com team up to bring us remote-control-enabled shopping. Now all they need are advertisers. (This is starting to sound familiar...)


  • thePlatform now manages four out of the U.S.'s top five cable properties, with the announcement of its deal with Time Warner Cable. The provider is keeping its fingers crossed that cable companies will continue the move to the Web by making a leap to video over IP.


  • Technicolor partners with a Highwinds for live and on-demand streaming. The company picked Highwinds because it's "much less of a threat on one level."


  • Pirated video hasn't killed the movie star -- at least not yet. The Dark Knight set box office records this weekend, reinjecting hope into the lately despondent (especially with an upcoming earnings report) Time Warner.


And in today's News Bits, The New York Times and LinkedIn collaborate to deliver targeted content.

— The Staff, Contentinople

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