Global Crossing Enters Content Delivery Biz

Global Crossing (Nasdaq: GLBC) is entering the content delivery business, with a multi-pronged strategy that starts by reselling third-party services but could eventually end with the carrier rolling out its own CDN.

According to research published by Yankee Group Research Inc. analyst David Vorhaus, Global Crossing has taken the first steps to offering CDN services. In doing so, Global Crossing will join carriers such as AT&T Inc. (NYSE: T), Deutsche Telekom AG (NYSE: DT), Level 3 Communications Inc. (NYSE: LVLT), and Verizon Communications Inc. (NYSE: VZ), which are all pursuing their own CDN strategies.

But Global Crossing is taking an interesting approach to offering CDN. Unlike Level 3, which bought its way into the segment through its acquisition of Savvis's CDN assets; or AT&T, which deployed services based on internally developed technolog; or even Verizon or DT, which partnered up with other CDNs to offer their services, Global Crossing is pursuing a multi-step strategy for getting into the CDN business.

To continue reading, see the full story on Contentinople.

— Ryan Lawler, Contentinople

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