& cplSiteName &

Give It Away Now

Phil Harvey

10:50 PM -- I was just listening to a repeat of Howard Stern's radio show from Thursday and heard an interesting interview with Counting Crows lead singer Adam Duritz. "The Internet is not a cash register, it's a billboard," he said. "It's a bunch of machines that connect the whole world. There's no way you can tell me there's something wrong with that."

That's partly what's wrong with the music business -- and other content-related businesses that view the Internet as a threat. They're simply using it the wrong way, seeing the promotion and brand extension it allows as theft.

Giving content away may really be the only way to make money and stand out when bandwidth becomes a commodity -- the stuff of silly contests, even -- and digital rights management has the unintended effect of discouraging consumers.

Giving content away may also be the thing that gets traditional mobile TV off the starting blocks, especially if no one's going to make the effort to create a uniquely mobile experience.

Duritz is right. The Internet is a valuable tool for most businesses. But it's not always a cash register.

And creating something in digital form isn't the end of a process, it's just the beginning. Hopefully your work becomes part of someone else's fun. That's not theft. It's advertising.

— Phil Harvey, Editor, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from The Philter
Ciena's latest acquisition is another piece of a larger back office puzzle for carriers, but the vendor said it's not aiming to become the new OSS stack.
States still have the option of enacting their own net neutrality regulations following today's DC Circuit Court of Appeals ruling upholding the FCC rollback of net neutrality rules.
Ovum Chief Analyst Ed Barton talks to Light Reading's Ray Le Maistre about the services and opportunities 5G unlocks for consumers – and what new capabilities are just around the corner.
The vendor's new XR Optics technology could cut carrier opex and capex in service providers' metro networks. But can the company get everyone else to buy into coherent optical sub-carrier aggregation?
As the editors recap Light Reading's event series on network functions virtualization (NFV) and software-defined networking (SDN), technologies like 5G and edge computing arrive just in time to hurry the industry along its path to more modern networks and add plenty of drama.
Featured Video
Upcoming Live Events
October 22, 2019, Los Angeles, CA
November 5, 2019, London, England
November 7, 2019, London, UK
November 14, 2019, Maritim Hotel, Berlin
December 3-5, 2019, Vienna, Austria
December 3, 2019, New York, New York
March 16-18, 2020, Embassy Suites, Denver, Colorado
May 18-20, 2020, Irving Convention Center, Dallas, TX
All Upcoming Live Events