Welcome to Gigabites. In this week's edition, new survey results from Adtran on what gigabit services are delivering, a possibly-accidental leak from Comcast on its next gigabit market launch, further expansion by Google Fiber and more.
Adtran regularly surveys its customers at broadband summit events hosted on the company's campus in Huntsville, Alabama and over the phone. VP of global marketing Gary Bolton says that two years ago, service providers told him that the biggest reason for deploying gigabit service was to satisfy future customer demand. That's still a big reason today, but now the threat of competition is an even bigger one, with close to 70% of respondents highlighting competition as a top gigabit motivator, up from fewer than 50% in 2014.
Among other survey results, more than half of the customers interviewed said that gigabit services are improving healthcare, economic development and local education in their communities. Service providers also listed several things that gigabit broadband is enabling for consumers including telecommuting, media streaming over multiple devices, better/faster access to data and even money savings.
Bolton also says that he's seeing a growing diversity in the types of operators interested in gigabit deployments and attending Adtran's summit events.
"Initially it was just hard-cord ILECs... incumbent carriers," says Bolton. "And now that's evolved too we'll have developers, we'll have municipalities, we have lots of cable guys, we'll have emerging providers and the Tier 2 and Tier 3 service providers."
— Mari Silbey, Senior Editor, Cable/Video, Light Reading