Welcome to the New IP, where service orchestration speeds time to market and gigabit broadband deployments happen ten times faster than ever before.
Adtran Inc. (Nasdaq: ADTN) has announced that a combination of its new service automation portal, network programmability and wireless video solutions are slashing time to market for gigabit service implementations tenfold. That speed is important because it brings new revenue in faster, while automated provisioning means reduced labor costs.
As evidence of its success, Adtran points to the fact that it has already powered gigabit service in more than 200 communities. Senior product marketing executive Kurt Raaflaub also notes a specific example with a customer (to be named soon), that has ramped up its gigabit rollout plans because of faster-than-expected deployments in the service provider's initial gigabit cities. (See Gigabites: 200 Gig Communities & Counting.)
"The feedback we get from so many of our customers is the cost structure of fiber to the home is actually where I need it to be," says Raaflaub. "The capability, the product really can do gigabit… You've given us the tools too to understand what has to happen at the back office."
The Adtran gigabit service architecture includes a Captive Portal solution for automated service turn-up alongside wireless video distribution supported by the company's optical network terminal (ONT) with embedded 802.11ac WiFi. While the Captive Portal simplifies the provisioning process, the ONT makes set-up of video distribution in the home easier because gigabit WiFi obviates the need for wired installation.
Adtran's success with back office automation is representative of a rapidly growing trend in network service deployments. Thanks to software-defined service delivery, the telecom sector is bringing new offerings to market more quickly and providing greater flexibility to meet dynamic demand. AT&T Inc. (NYSE: T) is a notable front-runner in this New IP approach. The company recently said it has reduced provisioning times by up to 95% thanks to SDN enablement of its still-new Network On-Demand service. (See AT&T: SDN Is Slashing Provisioning Cycle Times by up to 95%.)
Jeff Heynen, senior principal analyst at IHS Technology, applauds the software-driven strategy. With regard to Adtran, Heynan says the company "is the first to bring to market service orchestration capabilities that reduce the time intensive, manual nature of turning up gigabit broadband services by introducing the ADTRAN Captive Portal. This fundamentally changes the cost structure for how service providers add new subscribers.”
In related news, Adtran also announced last week the launch of new virtualized network functions (VNF) in the form of a virtual customer premises equipment (vCPE) package. The new vCPE is another critical example of Adtran's commitment to New IP strategies. (See Adtran Unveils VNF Package for vCPE.)
— Mari Silbey, Senior Editor, Cable/Video, Light Reading