Google Fiber to tangle with AT&T and Midco in Kansas

Google Fiber has inked a deal to build a network in Lawrence, Kansas, starting next year. The move will pit the company against broadband incumbents AT&T and Midco.

Jeff Baumgartner, Senior Editor

August 9, 2024

2 Min Read
Google Fiber sign hanging off a brick building
(Source: Zoonar GmbH/Alamy Stock Photo)

Google Fiber will be locking horns with AT&T and Midco in Lawrence, Kansas, next year after the city passed an ordinance clearing the operator to build fiber there.

GFiber, as it's now branded, has started the design and engineering process and expects to start construction next year, Rachel Merlo, head of government and community affairs for GFiber's central region, explained in this blog post. "Service will be available to our first customers in Lawrence by the end of 2025," she added.

GFiber did not elaborate on the extent of its planned buildout there. Lawrence, home to the University of Kansas, has a population of more than 94,000 residents and over 41,000 households, according to US Census Bureau data.

Per the Lawrence Journal-World, the agreement paves the way for GFiber to pay the city $4.20 per quarter per residential subscriber, with "slightly higher rates" for businesses that take services from GFiber.

Google Fiber currently offers a handful of data tiers, including its entry-level 1 Gbit/s offering for $70 per month on up to 8 Gbit/s for $150 per month. GFiber offers up to 20 Gbit/s in select markets, and recently teamed with Nokia to test out 50G PON technologies.

Competing with incumbents

The move into Lawrence ties into GFiber's broader expansion plan. Markets recently added to GFiber's buildout list include Wilmington, North Carolina; Las Vegas; and Jefferson City, Missouri.

Related:Google Fiber and Nokia take 50G PON for a spin

The coming buildout will also pit GFiber against incumbent wireline broadband operators such as AT&T and Midco.

AT&T is in the midst of fiber network upgrades across a portion of its footprint and counts Lawrence as one of the markets where it offers Internet Air, its relatively new fixed wireless access (FWA) product. T-Mobile also sells its 5G Home Internet service in the area.

Midco, meanwhile, is now pushing ahead with a $30 million "Fiber Forward" initiative in the Lawrence area.

That program includes a mix of hybrid fiber/coax (HFC) and fiber-to-the-premises upgrades, Pao Lo, Midco's VP of engineering, told Light Reading via email. Some of that work includes enhancements to the DOCSIS 3.1 network – something that Lo refers to as DOCSIS 3.1 "stretch."

GFiber's entry into Lawrence doesn't alter Midco's approach to design or architecture there, "though some things may get accelerated to complete early," Lo said.

"With DOCSIS 3.1 and FTTP, I believe we will be competitive," he added. "It will then come down to execution and delivering the best customer experience."

About the Author

Jeff Baumgartner

Senior Editor, Light Reading

Jeff Baumgartner is a Senior Editor for Light Reading and is responsible for the day-to-day news coverage and analysis of the cable and video sectors. Follow him on X and LinkedIn.

Baumgartner also served as Site Editor for Light Reading Cable from 2007-2013. In between his two stints at Light Reading, he led tech coverage for Multichannel News and was a regular contributor to Broadcasting + Cable. Baumgartner was named to the 2018 class of the Cable TV Pioneers.

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like