'Employee pride', internal IT systems, increased network coverage, customer relations, and emerging markets form basis of five-year plan
July 5, 2010
PARIS -- Stéphane Richard, Chief Executive Officer of France Telecom-Orange unveiled his Group-wide industrial project to the press on Monday, 5 July. This five-year action plan, called "conquests 2015", is aimed at setting out the challenges and perspectives that lie ahead, clarifying the Group’s business activities and regaining a sense of conquest and pride within the company.
conquests 2015 is based on four strategic directions:
the conquest of the employee pride. Orange aims first and foremost to win over the men and women that form the heart of the company. The Group is committed to offering its employees a beneficial working environment thanks to a new vision of human resources, a new management style and shared values. Secondly, the IT systems, which have become increasingly complicated over the years, will be greatly simplified or entirely overhauled in certain cases.
the conquest of networks. Orange reaffirms that its networks are its core business and its future. The Group has been built around its network and the expertise of its technicians, and its employees take great pride in that. The conquest of networks means increasing coverage and bandwidth for both fixed and mobile networks, in both mature and emerging countries. In France, Orange will invest two billion euros by 2015 to deploy a new fibre optic network.
the conquest of customers. Orange is the people’s operator that speaks to everyone, and it must inspire confidence. In order to regain the trust of its customers, it must first improve the quality of service and customer relations, particularly by placing a higher value in the loyalty of its existing customers.
the conquest of international development. The Group has also set its sights on reviving a spirit of growth through international development. This will be based on the same acquisition policy as before and rules out any “transformational” deals. Sales are expected to double over the next five years in emerging markets.
Finally, Orange plans to grow from close to 200 million customers at present to 300 million by 2015 across its entire footprint.
Orange (NYSE: FTE)
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