Frontier Signs TV Marketing Deal with EchoStar
Cable Guy Alan Breznick, Cable/Video Practice Leader, Light Reading 4/7/2005
Another regional phone company has inked a satellite TV marketing deal with a major DBS provider. Frontier Communications, which delivers local phone service in Rochester, N.Y. and other mid-sized and smaller metro areas, announced a "strategic alliance" with EchoStar Communications Wed. to promote EchoStar's Dish Network package in the telco's phone territories. Frontier thus becomes at least the eighth U.S. phone company to sign a marketing deal with either EchoStar or DirecTV in the past 14 months. Like the four Baby Bells, Sprint and two other mid-sized phone companies, Frontier intends to bundle its new satellite TV service with its existing phone and high-speed data services.