Forecasting 4G Fortunes
The surprise is that this needs saying at all. Back in May 2004, when the sector was on the upswing, I wrote a report highlighting the unsustainable cost structures of radio base station suppliers, given the overall size of the market and unrelenting pricing pressure. (See the Unstrung Insider report "Open Base Stations: Cutting the Cost of 3G Networks.")
Vendors responded admirably with technical innovation and streamlined R&D, but the rise of Chinese competitors, and sheer industrial logic, forced the big-name Western suppliers into a round of consolidation that saw the creation of Alcatel-Lucent (NYSE: ALU) and Nokia Networks , along with the subsequent exit (more or less) of Nortel, NEC Corp. (Tokyo: 6701), Fujitsu Ltd. (Tokyo: 6702; London: FUJ; OTC: FJTSY), Panasonic Corp. (NYSE: PC), and Motorola Inc. (NYSE: MOT) from the 3G UMTS market.
The new industry structure – discussed in another Unstrung Insider report, "Vendor M&A Frenzy: What Happens Next," published in September 2006 – saw the emergence of the "big four" of suppliers that dominate the wireless equipment market today: Ericsson AB (Nasdaq: ERIC), Nokia Siemens, Alcatel-Lucent, and Huawei Technologies Co. Ltd.
Even after consolidation, however, pricing discipline has been hard to come by, thus it's no surprise that vendor margins are in the single digits, if they're profitable at all. The situation isn't helped by the ongoing consolidation in the carrier market and the sophisticated purchasing power these huge, integrated operators command. The upside now is all around managed services and the potential to upgrade the customer footprint, gained at the expense of profit margin over the past few years.
Against this background, as the market looks to next-generation WiMax and LTE wireless technologies, it's legitimate to ask: How do the smaller vendors betting the farm on 4G expect anything other than a hard landing?
I'm currently working on a Heavy Reading report on LTE base station products and implementation of the Evolved UTRAN. There are about 10 significant vendors developing eNodeB products (that's not counting the armada of WiMax companies). History tells us they won't all make it, and that the only viable suppliers are those with the global scale to support the R&D budgets required for 4G.
Is that the end of the story for anyone outside the big four? Possibly not. History also shows that generational shifts in technology do create opportunities, and clearly that's what the WiMax players are banking on. Could some nimbler, more focused players upset the big four in the 4G market? Huge R&D organizations created through M&A are not always the most productive or innovative. (See 1 + 1 + 1 Does Not Equal 3).
It's fascinating, then, to examine the differing product strategies LTE base station suppliers are deploying in their attempts to anticipate the requirements, preferences, and schedules of the carriers likely to lead on LTE. Stay tuned to Heavy Reading for my upcoming report, which will seek to shed light on this subject.
— Gabriel Brown, Senior Analyst, Heavy Reading