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Devices/smartphones

Finding the Buzz in the Mobile Bubble

4:05 PM -- Maybe we should call it The Instagram Effect.

Big money venture capital spending on mobile companies is right in the spotlight following Facebook 's $1 billion bid for the mobile photo sharing app.

Mobile photo sharing app developer Path has grabbed a $30 million round, while Wi-Fi video play Quantenna Communications Inc. just raised $79 million. (See Video-Over-Wi-Fi Startup Bags $79M More .)

When trying to glean what mobile social apps might get bought next, however, I think there's a simple rule-of-thumb you should look for with a hot property. If it's going to be a big social app, then your friends and the people you meet should be talking about it, not just the marketing people or the founders!

For instance, several friends have told me separately how much they're using free messaging service, WhatsApp Inc. That's not the sort of buzz you get on an app every day.

Seems to me that you can't just fling money around and expect a return in this wireless bubble: If you're looking for mobile social success, you have to go where the buzz is.

— Dan Jones, Site Editor, Light Reading Mobile

sarahthomas1011 12/5/2012 | 5:36:15 PM
re: Finding the Buzz in the Mobile Bubble

In that case, WhatsApp should be the next to be acquired. Right now I'm hearing the most buzz about it, and Draw Something, but it's developer OMGPOP, already got acquired.

joset01 12/5/2012 | 5:36:15 PM
re: Finding the Buzz in the Mobile Bubble

Yeah, maybe its a bit simplistic to look at buzz but it seems like it should be a good place to start with apps that are supposed to be social after all.

sarahthomas1011 12/5/2012 | 5:36:14 PM
re: Finding the Buzz in the Mobile Bubble

I think it's a good place to start. I'll add Pinterest to the list too, although I'm curious to see how that evolves with brands, advertising and commerce - could go either way.

DCITDave 12/5/2012 | 5:36:13 PM
re: Finding the Buzz in the Mobile Bubble

... shouldn't Sprint, Nokia, and RIMM be soaring stocks right now? They enable mobile apps, too.

joset01 12/5/2012 | 5:36:12 PM
re: Finding the Buzz in the Mobile Bubble

That they do, but its pretty rare that someone gets excited about a new service from Sprint or device from RIM. People have been raving to me about WhatsApp.

sarahthomas1011 12/5/2012 | 5:36:11 PM
re: Finding the Buzz in the Mobile Bubble

And, the most fun services are where your friends are, so apps that connect people with others in some form do the best. Of course, you need the smartphone to access them, but they're not going to have the same rush of discovery and interest.

paolo.franzoi 12/5/2012 | 5:36:10 PM
re: Finding the Buzz in the Mobile Bubble

 


I think the Mobile App business is in a bubble not the mobile infrastructure business.


seven


 

joset01 12/5/2012 | 5:36:08 PM
re: Finding the Buzz in the Mobile Bubble

Seven, for sure, the dynamics -- smaller staff, quicker development, possible high returns -- seem to apppeal to VCs. You can argue that's stupid because infrastructure holds up the social and cloudy in the end but that seems to be the way it is.


 

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